Catawiki - Women of Catawiki

Catawiki is Europe’s leading online auction platform for special objects. But behind the rare watches, vintage toys and collector’s curiosities, there’s another aspect of the company worth spotlighting: the women driving it all.

For International Women’s Day, we partnered with Catawiki to launch a campaign rooted in one simple truth: in the world of collectors and auctions, men still dominate. But that’s not the full story.

Catawiki is home to a growing number of women experts and sellers, curating passions one special object at a time. So we turned the camera on ten of them. Women with deep expertise in traditionally male-dominated passions: from comic books to classic cars. Their stories not only challenge outdated perceptions, they celebrate the power of unexpected passions.

The result is a bold and personal campaign, connecting with talent and audiences alike, while strengthening Catawiki’s employer brand from the inside out. The campaign sparked widespread attention, earning media coverage in newspapers and blogs across Europe.