Adyen - Unobvious Stories
- Creative
- Content
As a high-growth fintech unicorn based in Amsterdam, Adyen faced the challenge of attracting top tech talent on a global scale. To stand out, we needed to uncover a unique story that only Adyen could tell.
We designed a recruitment campaign based on one very key strategic insight – Adyen does not do anything the obvious way. From innovative perks like robot office assistants to unconventional workspaces, every aspect of the company challenges the status quo.
Our “Unobvious Stories” campaign highlighted these unique aspects through 21 unique films, showcasing Adyen’s unconventional approach to work and life. The campaign resonated so strongly with top tech talent that “Unobvious” has become an integral part of Adyen’s brand identity.
Plus +32% qualified applications on engineering roles, 21 films with 64 employees, and an EVP framework rolled out worldwide.
"What started as a recruitment campaign turned into something much more - a story that resonated internally just as strongly. It’s become part of who we are. Nearly every candidate who walks through the door mentions it, so it’s clearly struck a chord."
