Picnic - This is Picnic for Real 2.0

After the success of our previous campaign: This is Picnic for Real, it was time for a follow-up. Picnic challenged us to take the concept to the next level: how do you keep it real, and still raise the game?

What sets Picnic apart isn’t just what they do, but how seamlessly everything connects – from cutting-edge tech to the people powering it.

With Picnic for Real 2.0, we doubled down on that idea. Taking a social-first approach, we told the story through the everyday perspective of a Runner and a Shopper. A continuous arc movement ties every shot together – symbolising the flow and synchronicity that define life at Picnic.